Penny’s private law practice spans over 20 years and has a focus on supporting technology and innovations driven businesses across all industries and sectors, shaping their business in the digital era. She has a strong legacy in Digital Transformation strategies, large scale IT Projects, e-Commerce and Digital Marketing structures, Online ecosystems of Platforms, Apps and Marketplaces, Data Protection and Security Compliance Scheme, strong Intellectual Property Rights Portfolios, Startups, M&As of tech players, Funding, e Payments. Technologies 4.0 are not just buzzwords for her. She advices disrupters in payments and other services on blockchain, smart contracts, Crypto and DeFi technologies, NFTs, AI, IoT, Metaverse. She is also active in the fields of Science, being the legal advisor of the Innovations Offices of Research Centres and Universities (Demokritos, American Colleges, etc). Clients’ industries & sectors: Brands, Wholesale, Retailers, Platforms & Marketplaces, Fintech, AdTech, Media, Games, BioTech, FoodTech, HealthTech, Petrol & Oil, Shipping, Investors.