Wilhelm (Willi) Rabitsch is a digital business developer and transformer as well as a digital marketer. He is an experienced Manager having also acted as founder, innovator and strategist. Being at ease with many different cultures and environments Willi masters to work in 5 different languages. His career path started in classic full service advertising, being focused especially on political marketing. Willi fully enters the digital sphere in the year 2000 starting a journey that will take him from online media and digital marketing to ecommerce and online business development to the world of digital customer experience. Willi is working at Attica Group being responsible for digital marketing, ecommerce and an important digital transformation project.